TAG Heuer: The brand with a Need for Speed

Ah, TAG Heuer. If there’s one watch brand that likes to think it's been revving up the horological world like a Formula 1 car on steroids, it’s this one. From the early beginnings of a 20-year watchmaker living on his family farm to dominating the ‘bang average’ sector of the industry, this is the tale of one of the most iconic brands in watchmaking. 

In todays world, the brand has become the unofficial timekeepers of athletic adrenaline junkies and middle aged blokes alternating from the fruit machines to the snooker table in your local pub. But TAG Heuer’s story isn't just about speed and machismo — it’s also about diversification. Because why just make watches when you can dabble in everything from luxury smartphones to belt driven tourbillons and 5/10,000/sec chronographs?

So, buckle up. Let’s dive into the turbocharged history of TAG Heuer, a brand that isn’t afraid to mix classic Swiss watchmaking with a healthy dose of we’re-too-cool-for-this-bullshit business ventures. You might just leave wondering, “How does a classic brand that started with chronograph developments end up being named after a tax haven based, Middle easten founded holding company trying to be the serious face of Formula 1 while selling a £40,000 Mario Kart tourbillon to people who don't even drive?”